Take the time to tailor the messages you send as much as possible. You’ll still need to individually look at each person/account to determine ‘yes’ or ‘no’ before reaching out to someone.Īnd, whatever you do, don’t blast a generic message to everyone. The key in using Sales Navigator is not to assume that everyone that appears in a search is a perfect fit. I like to search for accounts or leads in Sales Navigator and begin creating specific target lists for reaching out to them. Starting things off for how to make the most of LinkedIn Sales Navigator is to utilize the features as a way to send potential leads a unique and customized pitch.įor this, Mindi Rosser at Mindi Rosser Marketing LLC suggests, “I believe that Sales Navigator is the best-kept secret for B2B prospecting - can be used in a way that is authentic, not just scraping emails off the web. If you’re interested in learning more about a specific tip, jump ahead to: Now that you know more about LinkedIn Sales Navigator, and how to use some of its most popular features, let’s take a look into how to use it to improve your prospecting strategy. LinkedIn Sales Navigator Tips: 11 Ways to Improve Your Prospecting on LinkedIn LinkedIn Groups: LinkedIn Sales Navigator makes it easy to search for specific LinkedIn users in certain groups, which makes it easier to connect and see if someone could be interested in your product or service.This is often used as a way to start a conversation or break the ice. Job change alerts: Users can filter their potential list of leads by those who have recently started a new job or have received a title change.Users within LinkedIn Sales Navigator can see a gold “ in” icon next to the name of people’s profiles, which signifies who they have already reached out to within the system. LinkedIn InMail: This is LinkedIn’s version of email or sending a direct message.Filters include searching by keywords, geographical location, title, company size, and more. Advanced search: Users of LinkedIn Sales Navigator can click through over 20 advanced search filters to pinpoint specific potential leads. Below is a list of some of the most used features along with an explanation of what they do and how to use them. Once you sign up for LinkedIn Sales Navigator and choose the tier that is best suited for your needs, you may be unsure how to use it. LinkedIn Sales Navigator has three pricing tiers, Professional, Team, and Enterprise, so businesses can choose the features they believe will give them the biggest bang for their buck. It utilizes a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help sales reps across all types of organizations reach the right decision-maker so that they can close more deals. Now, sales reps can also pay for LinkedIn Sales Navigator if they want to discover leads and more effectively manage their pipeline.Įssentially, LinkedIn Sales Navigator is a sales management tool unique to the social media platform that was created to assist sales reps utilize the extensive network of people that LinkedIn has to offer to (hopefully) land more deals. Recruiters, job seekers, and professionals have been able to pay for an exclusive list of features not available in the free version. LinkedIn has always had free and paid (or premium) versions of their social media platform.
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